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    Coca Cola AmatilNational Learning Management System identity
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    Sydney ApartmentRenovation

Design, Marketing, VM and Training

Marketers know that the secret to success is winning the hearts and minds of the audience. What we see, hear, smell and touch directly influences our behaviour and decision making on an intensely emotional level. This is why appealing to the five senses is so important, no matter who or where you are or what you sell.

Visual Experience offers a range of specialist services across the retail, commercial and residential arenas to ensure that your home, office or retail business is taking every advantage of sensory activation, which has been proven to shift decision making from rational to emotional.

What we offer you


In a retail business, your store design, layout of fixtures, the width of the entrance, ticketing and the volume of product on display sends subliminal messages to your shopper about what you stand for, the quality of product you sell and what they can expect to pay.


In a commercial space, your messaging, decor and finishes all work together to set the mood for your clients, providing visual cues to the type of business you are, what you stand for and what you will deliver.


In the home, your furniture style and layout, colour choices, lighting and floor finishes can instantly affect your mood, which in turn affects your enjoyment of the space.


In any business, people are the key to success. How they act, what they say and promise to do, their motivation and understanding of your brand all determine whether a business is successful.

What others say

David Tsirekas
David Tsirekas1821 Restaurant
I met Charmaine Corcoran in 2012 when I was executive chef and director of hatted Greek restaurant Xanthi. We were on level 6 of Westfield City. Prior to running Xanthi I had a smaller well known  restaurant also hatted called Perama. It was a cult classic in the suburbs which ...

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Nick Theori
Nick TheoriNational Capability Specialist – HR, Coca Cola Amatil
Charmaine supported a redesign of our Onboarding program by coming up with an overall concept and creative elements for the engagement session and learning management system. Charmaine's creative process to come up with the concept was very collaborative and a pleasure to work with. The result exactly nailed the brief ...

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Kristian Mahony
Kristian MahonyThe Retail Guy
I contacted Charmaine to join me on my Retail Guy podcast series because I think she has to be one of the most sought after VM experts in the country. I had the pleasure of working with Charmaine when she headed up Visual Merchandising at Rebel a few years ago, ...

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Nathan Archie
Nathan ArchieSONY Group
Charmaine orchestrated a merchandising program for the Sony Store in Store program. She produced a highly relevant and detailed Visual Merchandising Procedures manual for the program and delivered some fantastic training sessions for the retail team. Charmaine was a pleasure to work with and provided some outstanding insights and creative ...

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John Joyce
John JoyceEx-Group CEO, REBEL Group
Our Clearance Store project involved bringing together too many different elements of clearance we had in stores into one clear communication which was both commercial and workable from the team’s perspective.We believe the strategy that Charmaine introduced achieved this with clear POS, simple merchandising and strong signage and the sales ...

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Megan Power
Megan PowerSenior Trainer, PETstock
Charmaine recently facilitated several workshops on the art of profitable visual merchandising at our annual conference. Her knowledge and passion for the topic was impressive. Charmaine herself embodies the principles of great visual merchandising - stylish, attention grabbing, unique and with a clear, easily understood message!

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Let’s start something together!

A great believer in constantly evolving what you do, Charmaine encourages her clients to remain relevant to their customer audience. Visual Experience proudly works with a network of skilled professionals who can provide specialist services to suit your needs, in the home, shop or office. Let’s have a chat today to start something together!


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